Introducing

Liquid Lip Stains

Made to Last. Made to Be Noticed.

30 shades of ultra-pigmented, transfer-resistant color that stays flawless for 8+ hours.

Explore Shades Our Story
Alerela Liquid Lip Stain
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Our Story

Beauty That
Speaks Volumes

Born from a desire to create lip color that truly lasts, ALERELA was founded on the belief that beauty should be effortless, enduring, and ethical. Every shade is meticulously crafted to deliver bold, vibrant color that stays put from morning meetings to midnight celebrations.

We harness the power of ethically sourced botanicals and cutting-edge formulation to create liquid lip stains that feel like a second skin. No compromise between comfort and longevity. No sacrifice between beauty and conscience.

0 Curated Shades
0+ Hour Wear
100% Vegan
Why ALERELA

The Perfect
Lip Stain

8+ Hour Wear

Our advanced polymer-lock technology bonds color to lips for all-day wear that won't budge, fade, or feather.

Transfer-Resistant

Kiss-proof, glass-proof, life-proof. Our lip stains set to a flawless finish that stays on your lips, not your coffee cup.

Comfortable Matte

A weightless, non-sticky matte finish infused with hyaluronic acid keeps lips hydrated and comfortable all day long.

Ultra-Pigmented

One swipe delivers full, opaque color payoff. Our concentrated pigment formula means vivid color from the very first stroke.

Precision Applicator

Our custom doe-foot applicator is sculpted for effortless, precise application that hugs every curve of your lips.

100% Vegan

Cruelty-free and plant-powered. Every ingredient is ethically sourced and every formula is certified vegan and gluten-free.

The Collection

Find Your
Signature Shade

30 shades from everyday nudes to bold berries and reds. Tap a shade to explore.

Bare Truth 01
Cashmere 02
Champagne Toast 03
Biscotti 04
Second Skin 05
Petal Soft 06
Rosewood 07
First Kiss 08
Pink Dahlia 09
Ballet Slipper 10
Midnight Berry 11
Crushed Plum 12
Velvet Noir 13
Wild Orchid 14
Blackberry Wine 15
Scarlet Affair 16
Red Carpet 17
Cherry Bomb 18
Crimson Hour 19
After Hours 20
Espresso Martini 21
Cabernet 22
Noir Romance 23
Forbidden Fig 24

+ 6 more exclusive shades available online

Shop All 30 Shades
"Color that moves with you,
stays with you,
defines you."
Our Promise

Clean Beauty,
No Compromise

100% Vegan

Every formula is entirely plant-based. No animal-derived ingredients, ever. Certified by the Vegan Society.

Gluten-Free Certified

Rigorously tested and certified gluten-free. Safe for sensitive skin and those with gluten sensitivities.

Paraben-Free

Formulated without parabens, sulfates, phthalates, or any harmful chemicals. Just pure, clean color.

Ethically Sourced

Every botanical ingredient is ethically sourced through fair-trade partnerships with communities worldwide.

Key Ingredients

Hyaluronic Acid Deep Hydration
Vitamin E Antioxidant Protection
Jojoba Oil Nourishing Comfort
Shea Butter Lasting Moisture
Aloe Vera Soothing Care
Rose Hip Extract Rejuvenation